Project Overview
E-Commerce Website · Shopify
E-Commerce Website · Shopify
Founded CarsXCulture, an automotive apparel brand built around the intersection of car culture and streetwear. I developed the brand’s products and e-commerce experience, creating a bold visual direction inspired by automotive culture.
MY ROLE
Founder / Web Design / Product Design / Branding / UX/UI / Shopify / E-Commerce / Marketing
THE APPROACH
Built a dark, high-energy visual system that puts the cars and apparel at the center of the experience. The website was designed to make product discovery simple while maintaining the bold personality of the CarsXCulture brand.
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E-COMMERCE DESIGN
Designed and developed a responsive Shopify storefront, creating a consistent shopping experience across desktop and mobile while keeping product discovery simple and visually engaging.
PRODUCT DESIGN
Designed the apparel collection from concept through final graphics, combining automotive imagery, typography, and editorial-inspired layouts to translate car culture into wearable designs.
LOGO & VISUAL IDENTITY
A bold typographic identity featuring a contrasting red “X” and tire tread detail, blending automotive culture with a modern streetwear aesthetic.
